Words from Our Chairman

Words from Our Chairman

Best Greetings from Best Asia Tours

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Dear friends,

Best greetings from Best Asia Tours!

I’m Charles, the Founder and General Manager of BestAsiaTours.com (owned by China Joinday Travel Co., Ltd.). It’s my pleasure and honor to have the opportunity to share with you the joy and gains of traveling in Asia.

Charles Liu

Charles Liu

Chairman

Firstly, I would like to extend my warmest welcome and sincere gratitude to all of you who have traveled from afar. I graduated from the Hong Kong Polytechnic University with a master’s degree in Hotel and Tourism Management. For the past 30 years, I have been engaged in the Asian tourism industry, where my company has extended its services to includ inbound and outbound tourism, domestic tourism, airline ticketing, tourist transportation, cruises, study tours, exhibitions, cultural media, hotel management and consulting, and holding investments.

In 2010, I founded the Chaptel Hangzhou Hotel and served as its chairman. In 2013, I led the hotel’s entry into the international boutique hotel alliance, Relais & Chateaux. From 2017 to 2022, I served as the Vice Delegate for Asia of Relais & Chateaux. This experience allowed me to delve into the boutique hotel and luxury hotel industries, deepening my understanding of luxury and quality tourism.

Moreover, I am passionate about travel and have a wide range of interests including tea, coffee, cigars, wine, and gastronomy. I am also devoted to the study of art, aesthetics, and intangible cultural heritage, which reflects my lifestyle and taste as I pursue an artistic way of life. I understand precisely what our clients seek and how to make the travel experience in Asia unique and unforgettable.

Secondly, I would like to introduce Our Logo and let you know more about us. In 2008, our company designed the meaningful Logo, a combination of a panda and a brown bear. The panda, a symbol of Asia, represents Asian people, while the brown bear, representing Western countries, symbolizes Western travelers. Our team, comprised of local Asians, escort Western travelers to explore the real Asia, its splendid culture and charming scenery.

Furthermore, I would like to be your first tour guide and tell you a bit more about Asia before you go. Asia is not only the largest continent in the world but also the most populous. Its name “Asia” originates from the Semitic languages of ancient West Asia, meaning “the place where the sun rises in the east”. Asia is the birthplace of human civilization with three of the world’s four ancient civilizations located here. Traditional cultural values are deeply ingrained in the hearts of its people. Buddhism, Taoism, Islam, Hinduism, and other religions are widely spread in Asia, forming a rich and diverse religious culture that not only influences people’s spiritual world but is also deeply imprinted on art, architecture, and daily life.

Besides, Asian cuisine is also a wonderful and unforgettable part of the trip. The diverse flavors and rich tastes are sure to leave a lasting impression. From spicy hotpot in China, sushi in Japan, Kimchi in Korea, curry in India, Tom Yum in Thailand, to Bak Kut Teh in Malaysia, each dish embodies profound cultural heritage and historical tradition of the country.

To help you explore and immerse yourself in this land more fully, we are committed to providing comprehensive travel services. Our local tour guide team has undergone professional training. They are not only well-versed in local history and culture but also excel at providing a thoughtful service to visitors. In the meantime, we have prepared a variety of activities for you to make your trip more enriching and interesting. Throughout your trip, our team will attach great importance to communication and exchange with you. If you have any questions or suggestions, please feel free to contact us. We will listen carefully to your voice and continuously improve our services to make your trip more satisfying and unforgettable.

Finally, I would like to thank you once again for choosing Best Asia Tours. With the utmost enthusiasm and professional service, we will accompany you through a wonderful time. Let us work together to experience the charm of Asian culture and create a travel experience that is both splendid and unforgettable!

Thank you once again, and I wish you all a pleasant and memorable journey!

Warm regards,

Charles

Founder and General Manager of BestAsiaTours.com

Why Choose Best Asia Tours

30 yrs’ Experience

We have been engaged in the travel business since 1995.

300,000+ Customers

We have helped 300,000+ customers from all over the world realize their dream tours in Asia.

98.5% Reviews Rated
Excellence

98.5% of our customers have rated our service as excellent.

24/7 Support

Our travel experts are available 24/7. We are available whenever you need us!



Amazing High End Travel Company in China

Sep 2025 • Family

This is the second time we plan a trip with Best Asia Tours and we love their service and attention to detail as well as their willingness to make your trip memorable and anything you want possible. Their planning is impecable and very efficient and if anything is not as you expected they will work to make sure it is. we did a 21 day itinerary for 7 including 2 grandmas back on 2018 and we just went back a couple of weeks ago with our daughter for 12 days and had an awesome time. We are already planning the next one. Zoe and Eric who had help us with the travel planning were both amazing their speed to comeback with the itineraries and changes is impressive and not matter how many times you ask them to look at changes or different hotels etc they are always willing to help with the most wonderful attitude . All the guides we had on the different cities and regions have be incredible . I can not recommend them enough. I have traveled al over the world and they are definitively on the top service of the agencies I had used.

Paula

Classic Japan Tour, Tokyo, Mt.Fuji, Osaka, Kyoto

Aug 2025

Best Asia Tours did a really good job planning our itinerary in Japan. Some times we had issues coming up I think mostly related to cultural differences, but our agent was amazing and went above and beyond the call of duty to make sure we were comfortable and the trip was perfect. The hotels are centrally located, very easy to access to the city center. The guide and driver are friendly and nice. We spend a pleasant and amazing journey there.

Evelyn

Luxury China Travel: Guilin, Longsheng, Li River Cruise, Yangshuo, Lijiang, Tiger Leaping Gorge, Xishuangbanna, Beijing

Aug 2025

The trip was great and our agent performed great. We were pleasantly surprised with how responsive they were and with the trip that they planned. Very professional. A previous agent told us we couldn’t pull off a trip with so many stops but it was not a problem and the pace of the trip was good for us. We don’t like sitting still in one spot for too long. The guides in each city did well and a couple were excellent.

Kevin


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