Words from Our Chairman

Words from Our Chairman

Best Greetings from Best Asia Tours

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Dear friends,

Best greetings from Best Asia Tours!

I’m Charles, the Founder and General Manager of BestAsiaTours.com (owned by China Joinday Travel Co., Ltd.). It’s my pleasure and honor to have the opportunity to share with you the joy and gains of traveling in Asia.

Charles Liu

Charles Liu

Chairman

Firstly, I would like to extend my warmest welcome and sincere gratitude to all of you who have traveled from afar. I graduated from the Hong Kong Polytechnic University with a master’s degree in Hotel and Tourism Management. For the past 30 years, I have been engaged in the Asian tourism industry, where my company has extended its services to includ inbound and outbound tourism, domestic tourism, airline ticketing, tourist transportation, cruises, study tours, exhibitions, cultural media, hotel management and consulting, and holding investments.

In 2010, I founded the Chaptel Hangzhou Hotel and served as its chairman. In 2013, I led the hotel’s entry into the international boutique hotel alliance, Relais & Chateaux. From 2017 to 2022, I served as the Vice Delegate for Asia of Relais & Chateaux. This experience allowed me to delve into the boutique hotel and luxury hotel industries, deepening my understanding of luxury and quality tourism.

Moreover, I am passionate about travel and have a wide range of interests including tea, coffee, cigars, wine, and gastronomy. I am also devoted to the study of art, aesthetics, and intangible cultural heritage, which reflects my lifestyle and taste as I pursue an artistic way of life. I understand precisely what our clients seek and how to make the travel experience in Asia unique and unforgettable.

Secondly, I would like to introduce Our Logo and let you know more about us. In 2008, our company designed the meaningful Logo, a combination of a panda and a brown bear. The panda, a symbol of Asia, represents Asian people, while the brown bear, representing Western countries, symbolizes Western travelers. Our team, comprised of local Asians, escort Western travelers to explore the real Asia, its splendid culture and charming scenery.

Furthermore, I would like to be your first tour guide and tell you a bit more about Asia before you go. Asia is not only the largest continent in the world but also the most populous. Its name “Asia” originates from the Semitic languages of ancient West Asia, meaning “the place where the sun rises in the east”. Asia is the birthplace of human civilization with three of the world’s four ancient civilizations located here. Traditional cultural values are deeply ingrained in the hearts of its people. Buddhism, Taoism, Islam, Hinduism, and other religions are widely spread in Asia, forming a rich and diverse religious culture that not only influences people’s spiritual world but is also deeply imprinted on art, architecture, and daily life.

Besides, Asian cuisine is also a wonderful and unforgettable part of the trip. The diverse flavors and rich tastes are sure to leave a lasting impression. From spicy hotpot in China, sushi in Japan, Kimchi in Korea, curry in India, Tom Yum in Thailand, to Bak Kut Teh in Malaysia, each dish embodies profound cultural heritage and historical tradition of the country.

To help you explore and immerse yourself in this land more fully, we are committed to providing comprehensive travel services. Our local tour guide team has undergone professional training. They are not only well-versed in local history and culture but also excel at providing a thoughtful service to visitors. In the meantime, we have prepared a variety of activities for you to make your trip more enriching and interesting. Throughout your trip, our team will attach great importance to communication and exchange with you. If you have any questions or suggestions, please feel free to contact us. We will listen carefully to your voice and continuously improve our services to make your trip more satisfying and unforgettable.

Finally, I would like to thank you once again for choosing Best Asia Tours. With the utmost enthusiasm and professional service, we will accompany you through a wonderful time. Let us work together to experience the charm of Asian culture and create a travel experience that is both splendid and unforgettable!

Thank you once again, and I wish you all a pleasant and memorable journey!

Warm regards,

Charles

Founder and General Manager of BestAsiaTours.com

Why Choose Best Asia Tours

30 yrs’ Experience

We have been engaged in the travel business since 1995.

300,000+ Customers

We have helped 300,000+ customers from all over the world realize their dream tours in Asia.

98.5% Reviews Rated
Excellence

98.5% of our customers have rated our service as excellent.

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China Essence with Natural Wonders Exploration

May 05th, 2026, Couple

We traveled to China during 05th May to 17th May, 2026. Here goes our comment.

Guilin & Yangshuo:

Mr. Tom was an excellent guide in every aspect. He made every experience a great adventure and beyond. With his energy and knowledge, he adjusted the schedule with extra activities such as visiting the pandas, which made it extra special. He is good at explaining everything in a clear and succinct way, since much is guiding us, we loved our time in China and couldn’t have done it without Tom. He is also frequently offering helpful knowledge we very much appreciated. He also took great pictures of us. Mr. Kong, the driver is very courteous & flexible.

Zhangjiajie, Furong & Fenghuang town:

Allen is a capable and smart guide who has an optimistic and patient personality. We feel fortunate to have her. She is very good at arranging the schedule and navigating the towns’ sights in an efficient manner. We appreciate her help to negotiate with the photographer and provide us good seats and advice. The driver Mr. Lee is a safe & excellent driver who is courteous to us, other drivers and pedestrians. We thoroughly enjoyed our time in the Zhengzhou area. The hotel was excellent!

Beijing:

Ray Liu is a very knowledgeable and smart guide with excellent English. We learned a lot from him about Chinese history, culture, and current life. He is on time and capable. He shared with us a lot of interesting facts and information, and it was easy to talk to him because he is friendly, talkative and has fluent English. Ray knows his way around & got us everywhere, and it was nice there was a charge port in the back. He can be more courteous to bikers & pedestrians, but we got everywhere safely.

Linda Cheng

Amazing High End Travel Company in China

Sep 2025 • Family

This is the second time we plan a trip with Best Asia Tours and we love their service and attention to detail as well as their willingness to make your trip memorable and anything you want possible. Their planning is impecable and very efficient and if anything is not as you expected they will work to make sure it is. we did a 21 day itinerary for 7 including 2 grandmas back on 2018 and we just went back a couple of weeks ago with our daughter for 12 days and had an awesome time. We are already planning the next one. Zoe and Eric who had help us with the travel planning were both amazing their speed to comeback with the itineraries and changes is impressive and not matter how many times you ask them to look at changes or different hotels etc they are always willing to help with the most wonderful attitude . All the guides we had on the different cities and regions have be incredible . I can not recommend them enough. I have traveled al over the world and they are definitively on the top service of the agencies I had used.

Paula

Classic Japan Tour, Tokyo, Mt.Fuji, Osaka, Kyoto

Aug 2025

Best Asia Tours did a really good job planning our itinerary in Japan. Some times we had issues coming up I think mostly related to cultural differences, but our agent was amazing and went above and beyond the call of duty to make sure we were comfortable and the trip was perfect. The hotels are centrally located, very easy to access to the city center. The guide and driver are friendly and nice. We spend a pleasant and amazing journey there.

Evelyn


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