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Shopping in South Korea

  1. Ginseng
    South Korea has favorable conditions for ginseng cultivation, including the ideal climate and soil, making its ginseng one of the world’s finest.

Korean ginseng is known for its beneficial effects on maintaining energy and preventing illness.

When purchasing ginseng, it can be difficult to distinguish its quality, so it is recommended to buy it from large department stores or duty-free shops.

  1. Hanbok
    The traditional Korean clothing, Hanbok, is colorful and is the most representative souvenir of Korea. The price of a Hanbok varies depending on its fabric, design, type of embroidery, and decorations. In addition to traditional Hanbok, there are also modified Hanbok options, which are more affordable and easier to wash.

  2. Kimchi
    It is the most representative Korean food and an essential part of every Korean meal. In addition to the most common napa cabbage kimchi, there are many other varieties, which can be purchased in department stores and duty-free shops.

  3. Seaweed
    Korean-made seaweed is not only inexpensive and delicious but also highly nutritious, making it a must-buy for visitors to Korea. Nowadays, there are many types of seaweed available for sale, including naturally roasted seaweed, seasoned seaweed brushed with sesame oil, as well as stone seaweed, algae seaweed, and more. These can be purchased in department stores or markets.

  4. Shell Gem Boxes
    It is a traditional Korean handicraft made with shell decorations. After coating a wooden gem box with lacquer, intricate animal or plant-shaped shells are applied to embellish it, creating a beautiful and luxurious design.

Its history dates back to the 4th century, showcasing not only Korea’s rich cultural traditions but also reflecting people’s pursuit of beauty and creativity.

  1. Alcohol
    There is a wide variety of traditional Korean alcoholic beverages that complement Korean cuisine, including soju, raspberry wine, pear wine, rice wine, and dongdongju. These can be purchased at airport duty-free shops and department stores.

Among them, fruit-flavored soju is especially popular among soju enthusiasts due to its diverse and rich flavors, with grapefruit and peach being particularly favored.

  1. Retro Desserts
    The retro dessert trend has arrived, with traditional treats like yokan, oily honey pastry, and rice cakes making a comeback as popular choices. These delicious sweets can be found in convenience stores, department stores, and cafés.

  2. Souvenirs
    You can purchase stationery featuring images of landmarks such as the ancient palaces of Seoul and Namsan Seoul Tower as souvenirs, allowing you to reminisce about the wonderful memories of your trip to Seoul every time you use them.

Seoul is home to many famous mountains, and after a hike, don’t forget to buy a souvenir as a symbol of the harmonious coexistence of nature and the city.

The Most Popular Cities in South Korea

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Aug 30, 2026~ Sep 16, 2026, 8-person small group 18 Days in Shanghai, Suzhou, Hangzhou, Shangrao, Zhangjiajie, Chongqing, Chengdu, Beijing

Hello everyone! Eric, thank you so much for your attention during our trip to China. Having you and your team there was essential—we really enjoyed it! We hope to return to China with our children in the future and will stay in touch. It will also be a pleasure to recommend you to our friends, who are already eager to visit China after seeing our photos and videos! Thank you!

Fabio

Best of China Tour, 13 Days in Beijing, Shanghai, Chengdu, Chongqing

Sep 2026 • Family

This was a very special trip for my big birthday where I wanted to take my two sons to China. Our travel professional was Jane, who answered my million questions, promptly and with the utmost patience. She provided us with the right apps to use, transportation assistance, personable and knowledgeable local guides who spoke English. Everything was absolutely perfect and I encourage anyone taking a big trip, to give yourself plenty of time. It took me 10 months to plan with Jane’s help. I plan to use Best Asia Tours again!

Victoria Y.

China Essence with Natural Wonders Exploration

May 05th, 2026, Couple

We traveled to China during 05th May to 17th May, 2026. Here goes our comment.

Guilin & Yangshuo:

Mr. Tom was an excellent guide in every aspect. He made every experience a great adventure and beyond. With his energy and knowledge, he adjusted the schedule with extra activities such as visiting the pandas, which made it extra special. He is good at explaining everything in a clear and succinct way, since much is guiding us, we loved our time in China and couldn’t have done it without Tom. He is also frequently offering helpful knowledge we very much appreciated. He also took great pictures of us. Mr. Kong, the driver is very courteous & flexible.

Zhangjiajie, Furong & Fenghuang town:

Allen is a capable and smart guide who has an optimistic and patient personality. We feel fortunate to have her. She is very good at arranging the schedule and navigating the towns’ sights in an efficient manner. We appreciate her help to negotiate with the photographer and provide us good seats and advice. The driver Mr. Lee is a safe & excellent driver who is courteous to us, other drivers and pedestrians. We thoroughly enjoyed our time in the Zhengzhou area. The hotel was excellent!

Beijing:

Ray Liu is a very knowledgeable and smart guide with excellent English. We learned a lot from him about Chinese history, culture, and current life. He is on time and capable. He shared with us a lot of interesting facts and information, and it was easy to talk to him because he is friendly, talkative and has fluent English. Ray knows his way around & got us everywhere, and it was nice there was a charge port in the back. He can be more courteous to bikers & pedestrians, but we got everywhere safely.

Linda Cheng


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